"Customer Relationship" By Yashora

Customer Relationship

Today the Competitiveness around the globe does not hesitate to challenge to their customers satisfaction through quality of what they offer to the society. Any organization can influence their customers to the top level of satisfaction of needs and wants in to the profound circumstances. 

In 21^st century organizations are consider about customer relationship philosophy in order to maximize their profitability as well as the organizational satisfaction augmentation. The main purpose of this newsletter is to provide the behind story about the state of “Organizational satisfaction through customer satisfaction”. According to CRM philosophy, it is outlined that the organizations can satisfy their needs by helping customers to satisfy their needs. Before the broad understanding of the statement it is important to recognize how the customer satisfaction realizes. 

Customer satisfaction is an organization’s ability to attract and retain customers and to improve customer relationship over time. Furthermore, it is considered to be the key to success and long-term competitiveness of an organization. The knowledge of customer satisfaction is the source for the fulfilment of customer prospect, the informed source for gaining their retention and the source for studying organizational efficiency in the process of service delivery. Within that two types of customer satisfaction can construct the diffusion of internal and external customer satisfaction. The goal of a customer relationship management program [CRMprogramme] is to create a competitive advantage through loyal customer behavior and lowering the cost of doing business. The legend behind of this statement will broadly elucidate in the future.

According to CRM philosophy the way of  Organizational satisfactions are affected by the major influences. To building a loyalist behavior surrounded by an organization can prevail the loyal customer that may generate the competitive advantage to the organization. The end result can generate the customer Enduring involvement “(Post-purchase)”. In order to build the cumulative customer satisfaction, organization recommends the             qualitative product/service generating value to the consumer. The importance of the value may directly influence the satisfaction of transaction. As an example “Google” has built their strongest cumulative customer satisfaction by giving the value to from their service to the customer prospect. As a foremost input to cause the loyal customer “trust” is a vital influencing component to the organization. How that the “Commonwealth Bank’s”  manage in process of service value in ability to retain their customer’s financial trust prospect and attitudes to keep them as long term customers. 

Competitive advantage is another challenge that organization gain to the enhancement of the profitability.When the profit step forwarding to the bank door then the organization satisfaction prevail in to the success of their vision and mission. Moreover, when a relationship with a product is ongoing and has various experiences then post purchase evaluations of quality and value are assessed in a similar manner. Consequently, satisfaction becomes a cumulative evaluation comprising a number of transactions or episodes. This is significant, as it is cumulative satisfaction, relatively than transactional satisfaction, that construct trust and then loyalty where the trustworthiness guide to increased profitability for the organization. As per se “Google” create their organization satisfaction by creating the value and trust (Cumulative satisfaction) in order to build trust and loyalty to increase their profitability.

“The story behind the assisting organization to profit from quality customer experiences and quality relationship” ensuring survival of the service organization in the long run involve alteration which are oriented towards accomplishing maximum customer satisfaction.  Which organizational satisfaction process has in satisfying customers’ needs, performance, adaptability and mission aspects can be of the utmost importance. Developing a culture which cultivates customer satisfaction can provide a competitive advantage to the organization. It is therefore significant for organizational professionals not only to have a clear view of the existing society but also to shape it in such a way that highlight customer needs and priori-ties. Finally it comes with the Marketing is about satisfaction. The broad angle of marketing philosophy has created the CRM philosophy by balancing the organization needs and customer satisfaction within and ideal exchange process.